Cool Gets Attention. Good Earns Trust.

By Mixeddigital | July 23, 2025
Executive Presence starts with how you’re perceived in a moment… But it endures based on how you show up over time. In the early moments, we look for “cool” signals: confide

A new global study (Pezzuti, Warren & Chen, 2025) explored what makes someone “cool” across cultures. The findings? Striking — and surprisingly relevant for leadership. Cool people were seen as:• Adventurous• Powerful• Extraverted• Autonomous Good people were seen as:• Warm• Trustworthy• Conscientious• Grounded in values The study wasn’t about leadership.But it is about how we judge people…

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